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These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.
The Lies about a great portfolio
There is One Optimal Portfolio for all investors.
All bonds and debts are created equal.
Inflation is no longer relevant.
Style and Market Capitalization are the only ways to gain an edge.
Consensus is comforting
A one-size-fits-all portfolio is good enough.
It’s all about managing money.
Debunking the myths
Time horizons matter too much to investors.
In an asset class that runs the spectrum from largest, most liquid, and credit-sound investments in the world to niche, illiquid structured products, they’re not all equal.
Nothing is set in stone.
Sector, active/passive and smart beta can’t be overlooked.
Sticking to your long-term plan usually beats following the crowd.
You may be missing out on tax-efficient strategies.
Customers want more than that these days.
